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Responsible Fashion

Supporting ethical fashion aka responsible fashion and the various brands that abide by this criteria is an important part of our mission. On the app you may notice items with a red heart on them, this means that those items fall under one or more of the following criteria: 


  1. Countering fast, cheap fashion and damaging patterns of fashion consumption
  2. Defending fair wages, working conditions and workers’ rights 
  3. Addressing toxic pesticide and chemical use 
  4. Using and /or developing Eco-friendly fabrics and components 
  5. Minimizing water use 
  6. Recycling and addressing energy efficiency and waste  
  7. Developing or promoting sustainability standards for fashion 
  8. Transparency